The advertising executives behind Doritos and Pepsi Max have been trying to create buzz with their "Crash the Super Bowl" contest, in which user-submitted ads for each product would compete via public vote to be shown during the big game, with potential prizes up to a million dollars for the winners.
Unfortunately, the Pepsi products' competition has fallen under the public eye for the wrong reason — one of the candidate ads offended Catholics.
The ad, entitled "Feed the Flock," features a priest using Doritos and Pepsi as replacements for the wafer and wine that are normally part of the Eucharist.
See the ad below, and see all of the other entries in the contest here.
