The fad of athletes wearing magical bracelets that supposedly improve strength, balance and flexibility spread drastically in 2010, with Shaquille O’Neal at the center of the movement.
Shaq endorsed the bracelet “Power Balance,” this past may, saying, “I don?t really do a lot of testimonials, but this works.”
He even offered anecdotal evidence to that effect — citing the science behind the bracelet.
The company’s claim was that the “holographic technology” to work with “your natural energy field,” but the jig is up.
Now, after pressure from the Australian government, Power Balance has admitted to being a scam — having no evidence that it does anything.
“In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility,” the company stated on its website.
“We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.
“If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund.”
Power Balance or not, it’s hard to argue with what Shaq has brought to the Celtics this season.