NESN Joins Forces With Creative Agency MMB for Red Sox ‘We’re All In’ Campaign

After an exciting offseason filled with blockbuster moves, everyone in Red Sox Nation is anxious for the year ahead.

To capture the thrill of the 2011 Red Sox season, NESN has joined forces with Boston creative agency MMB to launch the "We're All In" campaign.

The campaign, set to kick off this week, is designed to "personalize and showcase the team's star players to its passionate fan base." MMB has a long list of sports-related clients that they have worked with in the past, including ESPN, NIKE, Reebok and NASCAR.

"We're very excited to be working with MMB," NESN's Director of Creative Services, Rick Booth, said in a news release on Wednesday. "They understand the sports fans of today, the strengths of our network and the unique passion and emotional connection that exist between the team and its fans."

Players have already started shooting "We're All In" promos for NESN down in Fort Myers, leading to a blooper reel that's chock-full of laughs.

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