New Jersey Nets Unleash ‘The Incredible Hump’ Campaign in Support of Kris Humphries for Most Improved Award

Maybe, it's the result of Mikhail Prokhorov's dry, lost-in-translation humor. Maybe, it's a dirty reference to his girlfriend, Kim Kardashian. Maybe, it's simply because whenever an NBA player is in contention for an honor, a viral campaign seems to follow.

Whatever the reason, the Nets have unleashed their "The Incredible Hump" campaign in support of Kris Humphries winning the NBA's Most Improved Player Award and for the NBA's All-Defensive Team.

In truth, despite his marked improvement in rebounding — up to 10.4 RPG after averaging 5.5 last season — he'll be hard pressed to beat out Russell Westbrook, LaMarcus Aldridge or Kevin Love for Most Improved.

Regardless, see The Incredible Hump below.