For the next couple weeks, having "Boston" in your business's name probably isn't the best idea in British Columbia.
Accordingly, popular pizza chain Boston Pizza is undergoing a temporary re-branding.
On Sunday, the first of B.C.'s 62 Boston Pizza locations will be changing its name to Vancouver Pizza, and the other 61 will follow suit before the puck drops on Wednesday in Game 1.
In April, a similar stunt was done with Montreal's Boston Pizza restaurants. Clearly, though, that didn't help much.
Photo of the day
Are you planning on boycotting any business with "Vancouver" in its name for the next couple of weeks? Leave your thoughts below.
Quote of the day
"The players have too much to lose. And as much as I hate to say it, at some point, the players have to give in."
–Kurt Warner, on the NFL lockout
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We'll see.
Video of the day
Big two and a half? Come on. We know who the real star is.
