Sometimes branding products can be dicey. Companies can win over fans, but they can also create enemies — just ask Auburn fans.
Old Navy created a commercial representing their Superfan Nation clothing line, which features Alabama fans singing and hanging out in a Crimson Tide-themed room. The ad culminates when an Auburn fan shows up dressed as a tiger. The Alabama fans react negatively until one of the children says it's OK because the Auburn fan brought pizza.
Many Auburn fans haven't reacted well to the commercial, though, and a Facebook page has been created, which advocates boycotting Old Navy. Comments on the Facebook page were mixed — some fans supported the page while others asked followers to move on.
Check out the full controversial commercial below.
