Bruins’ Quest for Repeat, Boston’s Thirst for More Success Featured in ‘Because It’s the Cup’ Spot (Video)

Playoff hockey. The words by themselves on the page are enough to make a hockey fan's heartbeat skyrocket. If you're a fan of the NHL, this is truly the best time of the year.

If you're a Bruins fan, this is the real moment you've been waiting for since the Bruins hoisted the Stanley Cup last June. The parade was nice, as were the opening night ceremonies when the B's finally raised another banner to the Garden rafters.

Yet, what really drives players and fans alike is the idea of winning another Cup. That was the focal point of the Bruins' version of the new "Because It's the Cup" NHL commercials. 

Check it out below.

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