Completes Highest Rated Bruins Season in Network History
April 26, 2012 — NESN, New England’s most watched sports network, set a new single-game ratings record for Bruins hockey last night when Game 7 of the Eastern Conference quarterfinal at TD Garden received a 19.6 average household rating in the Boston DMA. The game ranks as the sixth-highest rated event in NESN history, and earned an impressive 31 share. The peak rating was a 25.5 during the 10-10:15 PM quarter hour, which equaled a 39 share.
NESN’s previous best-ever single-game hockey rating was last season’s Bruins Game 7 Eastern Conference quarterfinal victory over the Montreal Canadiens on April 27, 2011 when the network garnered a 17.7 HH rating and a 28 share.
NESN’s Game 7 ratings in most of the key demographic categories also set new network records, including a 22.1 in Men 25-54, 19.8 in Men 18-49, and 17.4 in Adults 25-54.
Top-Rated Playoff Series in NESN History
NESN also set a new record for the highest rated playoff series in network history. NESN televised four of the seven games against the Capitals and garnered a 13.6 average household rating. The previous best playoff series was last season’s Eastern Conference Quarterfinal against the Canadiens which averaged an 11.9 HH rating.
Best Season Ratings in NESN History
Bruins regular season ratings also set a NESN record during the 2011/12 campaign with a 4.7 average household rating in the Boston DMA. The 4.7 season rating is a 52 percent increase over the 2010-11 season, when NESN set the network’s previous season record with a 3.1 HH rating. NESN’s Bruins ratings have increased an astounding 115 percent over the last two seasons.
About NESN
NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and the Boston Bruins and is delivered to over four million homes throughout the six-state New England region and nationally as NESN National. The definitive home for fans of New England sports, NESN has consistently been one of the top rated regional sports networks in the country. In addition to award winning Red Sox and Bruins coverage, the network and its popular website, NESN.com, are dedicated to keeping fans informed and entertained with NESN Daily, a nightly sports news and information program; over 100 NESN University college sporting events annually and distinctive
