NESN, New England's most watched sports network, and WCAX Channel 3, Vermont's most watched television station, announced Tuesday that they have entered into a content sharing partnership associated with NESN's Red Sox and Bruins coverage.
The partnership, which is similar to NESN's content sharing deal with WBZ-TV/CBS 4 in Boston and WJAR/NBC 10 in Providence, will utilize NESN's northern New England signal, which covers most of Vermont, northern New Hampshire and Maine.
Several regularly scheduled game-day activities will debut over two days on Tuesday, June 26 and Wednesday, June 27, including:
1. NESN Live Shots for WCAX Channel 3 Newscasts
NESN will provide live pregame reports from Fenway Park and all NESN road telecasts to WCAX Channel 3 News at 6. The live shots, which will primarily feature NESN's Don Orsillo, Jerry Remy or Jenny Dell, will take place throughout the baseball season.
2. WCAX Channel 3 Sports Anchors on NESN
WCAX Channel 3 sports director Mike McCune will appear as a guest on NESN's Boston Red Sox pre-game shows, joining NESN host Tom Caron and Hall of Famers Dennis Eckersley, Jim Rice, Peter Gammons and former MLB slugger Matt Stairs.
3. WCAX Channel 3 Weather Updates on NESN
The WCAX Channel 3 weather team, led by meteorologist Sharon Meyer, will deliver northern New England area weather updates to NESN viewers in Vermont, Northern New Hampshire and Maine during NESN's Red Sox pre and postgame shows.
"WCAX Channel 3 has been Vermont's news leader for generations," said Sean McGrail, NESN's president and CEO. "We are proud to partner with Channel 3 and look forward to providing Vermont sports fans with more localized coverage of the Red Sox and Bruins than ever before."
"We are excited about this partnership with NESN. WCAX viewers love their baseball and their weather and this arrangement brings those two worlds right into their homes all season long," said WCAX vice president Alex Martin.
NESN has consistently been one of the top rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 3.7 million homes nationally as NESN National. NESN.com, the network's online sports news service, is one of the most visited regional sports network websites in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and the Boston Bruins.
"Vermont's Own," WCAX, Channel 3 television, has been locally owned and operated by the Martin family since signing on the air 58 years ago as a CBS affiliate and is the top rated television station in the State of Vermont. WCAX-TV News is also the winner of several awards including the Alfred I. DuPont-Columbia Award, the Peabody Award, several Edward R. Murrow awards and a New England Emmy.
WCAX broadcasts to viewers in Vermont, Western New Hampshire, Upstate New York and Montreal, Quebec, Canada.
Gary A. Roy: NESN (617) 536-9233 firstname.lastname@example.org @NESNGaryRoy
Anson Tebbetts: WCAX (802) 652-6300 email@example.com
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