July 12, 2012 –- NESN, New England's most watched sports network, announced today that Roush Fenway Racing's Matt Kenseth, who currently sits atop the NASCAR Sprint Cup leaderboard, will race the No.17 NESN Ford Fusion this Sunday at the Lenox Industrial Tools 301 at New Hampshire Motor Speedway. Kenseth, the 2012 Daytona 500 winner, is the second consecutive Daytona 500 winner to drive a NESN-branded Ford at NHMS. Roush Fenway's Trevor Bayne, the 2011 Daytona 500 winner, drove the No.16 Ford Mustang in the Nationwide New England 200 last July.
Roush Fenway’s No.17 NESN Ford celebrates Fenway Sports Group's family of iconic sports franchises. FSG, which owns 50 percent of Roush Fenway Racing, also owns the Boston Red Sox, Fenway Park, Liverpool Football Club and 80 percent of NESN, all of which are represented on the No.17 Ford.
"Piloting the NESN colors at New Hampshire with the Boston Red Sox and Liverpool logos on the car is really cool," said Kenseth. "Through our Fenway connections we have a lot of fans up in the New England area and hopefully we'll have a strong run and put on a good show for them this weekend."
The Boston Red Sox are celebrating 100 Years of Fenway Park this season and Kenseth's Ford Fusion features the team's "100 Years" logo on the trunk lid as well as the Red Sox twin hanging socks logo on the rear quarter panels.
Liverpool Football Club, the world's most historic soccer club, is also represented on the rear sides of the car to promote their upcoming North American tour that begins next week. LFC will call Boston their home for the next two weeks and train at Harvard University. The tour will include three matches including one at historic Fenway Park against AS Roma on Wednesday, July 25.
NESN recently launched NESN National on Verizon FiOS TV's Ultimate HD tier across the country. NESN National is the national television service of NESN distributed to fans outside New England. The Verizon FiOS launch is NESN National's biggest launch to date, making the network available 40 DMA's in 17 states and Washington D.C.
NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 4.4 million homes nationally as NESN National. NESN.com, the network's online sports news service, is one of the most visited regional sports network websites in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and the Boston Bruins.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621
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