Puma is a company mainly recognized for their flashy futbol shoes and equipment, but it seems, now, they’re making ties with American football, too.

On Wednesday morning, Puma announced a two-year partnership agreement with Patriots tight end Aaron Hernandez, as part of a new Puma training team that will feature athletes from “a variety of sport backgrounds.” Hernandez is the first athlete to join their new team.

“I’m very excited to be working with Puma, I have admired the brand for many years and it really fits my overall lifestyle,” Hernandez said in a statement. “Most people know me for what I do on the football field, but I have to train hard behind the scenes and Puma helps me to perform at my highest level and look my best.”

“It isn’t every day that we welcome such a young talent to our team and we couldn’t be more excited to be working with Aaron Hernandez,” said Jay Piccola, president of Puma North America. “His talent, athleticism and ability to overcome adversity have made him a rising star, and all this matched with his personality and intense training regimen is what makes Aaron a key part of the Puma family.”

Check out Hernandez in his first Puma photo shoot in the photo below, via Darren Rovell.

Aaron Hernandez

Photo via Twitter/@DarrenRovell