Qatar Airways Flies Neymar, Soccer Fans to ‘Land of FC Barcelona’ in New Commercial (Video)


August 27, 2013

It’s fitting that one of the world’s fastest-growing airlines would fly to a fantasyland.

Qatar Airways has created a new commercial in which it takes viewers on a journey to the Land of FC Barcelona.

Fans and players alike inhabit the island-world, which is dedicated to all things “Barca.” When marquee summer signing Neymar lands, teammate and customs officer Gerard Pique stamps his passport.

Viewers then take a whirlwind sight-seeing tour, which includes Andres Iniesta making art, Lionel Messi teaching dance and Carles Puyol saving lives. It ends right before kickoff at Barcelona’s iconic stadium, the Camp Nou.

Qatar Airways recently signed a lucrative jersey-sponsorship deal with the Spanish soccer giant, ending Barcelona’s 113-year policy of forgoing corporate sponsors on the front of its jerseys. Barcelona will bank ?96 million ($128.5 million) over three years, making it the most expensive jersey sponsorship deal in history, according to Football Espana.

It will cost much more than that to turn the Land of FC Barcelona from dream into reality.

See the Qatar Airways commercial in the video below.

Have a question for Marcus Kwesi O’Mard? Send it to him via Twitter at @NESNsoccer or @mkomard, his Facebook page or NESN Soccer’s Facebook page or send it here. He will pick a few questions to answer every week for his mailbag.

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