Paul Walker‘s death has sent shock waves around the world, but the news apparently didn’t reach some decision makers before it was too late.
On Sunday, a Cool Water cologne ad featuring Walker aired in the U.K. during a nationally televised Premier League game between Chelsea and Southampton. The ad’s timing — less than 24 hours after Walker died a car crash — outraged many, and Sky Sports has been accused of of acting in bad taste, according to TMZ.
Walker, the star of the Fast & Furious movies, had been a Cool Water spokesman for some time. He was a passenger in a car driven by Roger Rodas (the owner of Always Evolving, a performance auto racing team that Walker raced for) when it crashed on Saturday, killing the 40-year-old Walker and his 38-year-old friend Rodas.
The commercial for Cool Water by Davidoff ran during a game between two of the Premier League’s top teams. Sky Sports’ Sunday afternoon Premier League broadcasts often draw audiences of over two million viewers, and many used Twitter to express their disgust at what is viewed as a major public relations blunder.
See Walker’s Cool Water commercial in the video below.
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