Zlatan Ibrahimovic Embraces Risk In ‘Dare To Zlatan’ Campaign (Videos)


March 10, 2014

Zlatan Ibrahimovic creates spectacular goals by trying the unexpected.

Nike Soccer captured and spread Ibrahimovic’s philosophy in a new marketing campaign called “Dare to Zlatan.”

The Paris Saint-Germain and Sweden striker previewed the campaign on Sunday by making an extraordinary request to the people in charge of Twitter.

[tweet https://twitter.com/Ibra_official/statuses/442705482466484224 align=’center’]

On Monday, Ibrahimovic and the sportswear giant unveiled a series of “Ibra”-themed self-help messages on social media, which, of course, help people around the world be more like soccer superstar.

[tweet https://twitter.com/Ibra_official/status/442963070768660480 align=’center’]

Ibrahimovic then answered fans’ questions. Some of his responses were hilarious.

[tweet https://twitter.com/Ibra_official/status/442964332494979073 align=’center’]
[tweet https://twitter.com/Ibra_official/status/442968141921259520 align=’center’]
[tweet https://twitter.com/Ibra_official/status/442972437249277952 align=’center’]
[tweet https://twitter.com/Ibra_official/status/442974442382446592 align=’center’]

Ibrahimovic then showed how he put his own advice to good use in three short commercials.

Ibrahimovic won’t participate in the 2014 FIFA World Cup. He also may never win that FIFA Ballon d’Or award, which recognizes the world’s best player. But he can take solace in the fact that the “Dare to Zlatan” campaign puts him in the running for the title of the “Most Interesting Man in the (Soccer) World.” If such a thing exists.

Have a question for Marcus Kwesi O’Mard? Send it to him via Twitter at @NESNsoccer or @mkomard, his Facebook page or NESN Soccer’s Facebook page or send it here.

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