The Boston Bruins’ first Stanley Cup playoffs promo — entitled “The Law of the Jungle” — employs a Rudyard Kipling poem to drum up anticipation for what B’s fans hope will be a long postseason push.
The team’s latest ad, “The Calm,” uses little more than piano notes and the sound of skate blades, but it is every bit as effective.
Feel free to watch them both about 100 times before the Bruins’ first-round series with the Detroit Red Wings kicks off Friday night.
