Does anyone take a selfie just for the sake of it these days?
World Series MVP David Ortiz’s selfie with President Barack Obama on Tuesday seemed like a fun, spontaneous moment, but it turns out a corporation helped Big Papi pull off the stunt.
Ortiz signed a deal with Samsung to become a social media insider for the company, Sports Business Journal reported Monday, and the communications giant saw the Red Sox’s visit to the White House as the perfect opportunity for some publicity.
Samsung confirmed to the Boston Globe’s Zuri Berry that the company help facilitate Ortiz’s presidential selfie. The mobile provider promoted Ortiz’s photo to the company’s 5.2 million Twitter followers.
[tweet https://twitter.com/SamsungMobileUS/statuses/451034331046502400 align=’center’]
“We were thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3 during his White House visit,” the company said in a statement. “It was an honor to help him capture such an incredible and genuine moment of joy and excitement. Similar to the selfie Ellen was able to capture during the Oscars, this was an opportunity for David to share the incredible moment with his fans.”
After Samsung tweeted the photo on its account, the company responded to Twitter users inquiring about which device Ortiz had used to take the photo.
[tweet https://twitter.com/Mike_Conrad/statuses/451044134275788800 align=’center’]
[tweet https://twitter.com/SamsungMobileUS/statuses/451041392295690240 align=’center’]