John Stoller has taken a right on Hereford and a left on Boylston — the iconic final two turns of the Boston Marathon — many times in his life, but just moments after he crossed the finish line in last year’s race, Boston stood still.

In the wake of the Boston Marathon bombing, Stoller sought to turn tragedy into triumph. He used the final two turns that mean so much to the Massachusetts native that he named his apparel company after them to do just that. Days after the bombing, Stoller took “Right On Hereford, Left On Boylston” down to Marathon Sports, located just steps from the finish line, and brought an idea to them.

They created a T-shirt with all the proceeds benefiting the One Fund, and, to date, they’ve raised over $150,000.

Check out the rest of Stoller’s amazing story in the video above.