The Atlantic Coast Conference announced a brand overhaul on Thursday morning, giving the ACC a little bit of a new look.

The conference unveiled its “new” look as part of the announcement, and that includes a new logo for one of college sports’ most powerful conferences. The new logo features slight changes from the old logo, as the updated version has some fancy italicization.

Here’s the old logo on top compared to the new logo on the bottom.


The conference also released a video explaining the new look.

“The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” commissioner John Swofford said in a statement. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition.”

The announcement comes about a month before the University of Louisville officially joins the conference on July 1.