When Powerade endorser LeBron James went down with cramps in Game 1 of the NBA Finals, it wasn’t exactly the best look for the sports drink company, especially thanks to rival sports drink Gatorade.
[tweet https://twitter.com/Gatorade/statuses/474761388125323264 align=’center’]
So when the Miami Heat star took the floor for Game 2 against the San Antonio Spurs, there was more on the line than just a chance to even the series.
To the delight of Powerade executives everywhere, LeBron poured in 35 points and grabbed 10 rebounds as the Heat held on for a 98-96 win, finally allowing the company to exact Twitter revenge against Gatorade after the Game 1 drama.
[tweet https://twitter.com/POWERADE/statuses/475830570900275200 align=’center’]
Powerade seemed to be putting all of its eggs in James’ basket, as it sent out several tweets throughout the game blatantly showing support for its star partner.
[tweet https://twitter.com/POWERADE/status/475811015507337216 align=’center’]
[tweet https://twitter.com/POWERADE/status/475816705999253504 align=’center’]
At the moment, Powerade’s stake in the “sports drink wars” appears to rest solely with James. While his efforts in Game 2 proved that that’s never a bad thing, the company had better hope he can keep up his dominant play when the series shifts to Miami on Tuesday.
Thumbnail photo via Twitter/@ESPNNBA
