Social media is taking over college football.
Purdue football is hosting Iowa on September 27 for their “Social Media Game,” during which the Boilermakers will wear helmets that feature a collage of student photos in the “P” logo. Students who purchase a VIP card before July 10 — which gets them season tickets to men’s football and basketball games and free admission to all other home sporting events — will have their picture on the helmet.
[tweet https://twitter.com/PurdueSports/statuses/474218372394389504 align=’center’]
