The New York Post discovered that Jeter is a “secret owner” of an men’s underwear company called Frigo RevolutionWear specializing in customized briefs. According to the Page Six report, the company’s brand of underwear is referred to as “Tempur-Pedic banana hammocks.” The underwear reportedly sells for $100 per pair, which makes Jeter’s investment a sound business move, if nothing else.
According to the Post, Jeter has been a spokesperson for the company in the past, but his people were trying to keep his ownership stake a secret. So much for that.
Jeter’s team tried to keep it a secret because they’re “concerned he’ll turn into the next Jim Palmer,” a source told the paper. The former Baltimore Orioles pitcher became an underwear model for Jockey after his playing days, and that’s apparently too embarrassing for Jeter.
NBA star Carmelo Anthony and rapper 50 Cent also have stakes in the company, according to Page Six.