Subway boasts many prominent athletes as spokespeople, including speed skater Apolo Ohno and baseball player Mike Trout, but the sandwich chain might need a refresher on how sponsorship works.
After hosting a media availability segment with Ryan Howard at the Little League World Series on Thursday, Subway’s public relations department went into overdrive. A rep for the company began emailing reporters who failed to mention Subway in their stories, using the subject line “EDIT NEEDED,” according to reporters who said they received the emails.[tweet https://twitter.com/sbaickerCSN/status/502597907372343296 align=’center’] [tweet https://twitter.com/FarFarrAway/status/502599231790911488 align=’center’] [tweet https://twitter.com/FarFarrAway/status/502599612478529536 align=’center’]
There’s also this, which could not be independently confirmed: [tweet https://twitter.com/ryanlawrence21/status/502604048227647489 align=’center’]
Just a hunch, but we’re guessing none of the reporters who received those emails actually followed suit. In fact, a few probably even worked in Quizno’s references out of spite.
Powered by WordPress.com VIP