There’s a pretty good chance the Atlanta Hawks organization doesn’t know what most twenty-somethings use Tinder for.
The Hawks are using the dating app for a promotional “Swipe Right Night,” which aims to match Tinder users with other fans at Wednesday’s game against the Memphis Grizzlies.
In case you don’t know how Tinder works, users look through profiles and swipe right if they’re interested in the person and swipe left if they’re not. If a person they like swipes right, too, it’s a match. Unfortunately for Atlanta, though, most people use it for, well, a lot more than just an innocent date.
Still, the Hawks are super proud of themselves for the promotion.
“Hawks games have always been a great place to meet fun and vibrant people and we think ‘Swipe Right Night’ will take that to a whole new level,” Hawks CEO Steve Koonin said in a press release. “We were pioneers of the in-game ‘Kiss Cam’ and are hopeful that we can assist in making some more love connections at our games.”
The Hawks are even setting up designated meeting areas for matches and invited Jezebel Magazine’s Most Eligible Atlantans.
What possibly could go wrong?
Thumbnail photo via Dale Zanine/USA TODAY Sports Images
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