The Atlanta Hawks own the best record in the Eastern Conference, but getting fans to show up to Philips Arena always has been a tricky proposition.
So, the team’s marketing department has been forced to get creative, and Wednesday’s Swipe Right Night, which offered a number of promotions based on the popular dating app Tinder, is the shining example.
By all accounts, the effort was at least a modest success — it helped the Hawks sell an extra 1,500 tickets, per ESPN’s Darren Rovell — and it also allowed another NBA team to send out the tweet of the night.
If you havin' girl problems I feel bad for you son... RT @steviePOPO: Hey Nets, how come you can't be like the Hawks & have a Tinder night?—
Brooklyn Nets (@BrooklynNets) January 08, 2015
Hova would be proud.
Thumbnail photo via Adam Hunger/USA TODAY Sports Images
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