Brooklyn Nets Have Awesome Reaction To Hawks’ Tinder Night

The Atlanta Hawks own the best record in the Eastern Conference, but getting fans to show up to Philips Arena always has been a tricky proposition.

So, the team’s marketing department has been forced to get creative, and Wednesday’s Swipe Right Night, which offered a number of promotions based on the popular dating app Tinder, is the shining example.

By all accounts, the effort was at least a modest success — it helped the Hawks sell an extra 1,500 tickets, per ESPN’s Darren Rovell — and it also allowed another NBA team to send out the tweet of the night.

Hova would be proud.

Thumbnail photo via Adam Hunger/USA TODAY Sports Images

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