Steve Ballmer, Clippers Going All-Out To Promote Weird New Logo (Photos)

Things are looking up for the Los Angeles Clippers, with an exciting playoff run under their belts and a deep, talented roster.

So it’d make perfect sense for the team to capitalize on the hype by unveiling a cool new logo and heavily promoting it to draw new interest. New owner Steve Ballmer and the Clippers did just that Wednesday, with one slight problem.

The logo isn’t really that cool. [tweet https://twitter.com/ArashMarkazi/status/611369849227476992 align=’center’] [tweet https://twitter.com/ArashMarkazi/status/611370284319404033 align=’center’]

Despite his team’s logo looking eerily like an “@” symbol, Ballmer went on “Conan” to enthusiastically promote the brand change.

He also teamed up with Blake Griffin and a few of his teammates in a humorous “Funny or Die” short.

But Ballmer and the Clippers didn’t stop there. The team launched an all-out social media barrage Thursday morning, creating the hashtag #GearUpLA and hitting the streets to hook area fans up with some new apparel. [tweet https://twitter.com/LAClippers/status/611494582426021889 align=’center’] [tweet https://twitter.com/LAClippers/status/611496455719616512 align=’center’] [tweet https://twitter.com/LAClippers/status/611513922722476032 align=’center’] [tweet https://twitter.com/LAClippers/status/611533093598445568 align=’center’]

The whole campaign is a pretty savvy move by the Clippers, who are hoping to draw even more local fans away from the struggling Los Angeles Lakers. We just wish their logo looked a little better than this.

TMZ logo

© 2018 NESN

Partner of USATODAY Sports Digital Properties