Here’s a free marketing tip: If you want to get your product out there, you need to find a way to get Rob Gronkowski to get behind it, and then you’ve got to put him in a commercial doing absurd things.

We’ve seen it over and over (and over and over) just this summer, continuing Friday when “Madden NFL 16” released a trailer featuring Gronk being Gronk. One of the New England Patriots tight end’s endorsement deals is with Body Armor sports drink. They also released a video Friday, which is going to get shared across the Internet because it features Gronk and that’s just the way things work around here.

In the video, the larger-than-life tight end plays the role of a professional wrestler from the 1980s, kind of a combination of the Ultimate Warrior and “Macho Man” Randy Savage.

Check it out below.

It’s just a matter of time before we see him in a ring, isn’t it?