The Atlanta Hawks are at it again with ticket promotions, this time asking NBA fans to be unfaithful to their favorite teams.

The promo, parodying hacked adultery website, features soft-spoken pillow talk and the team’s Harry the Hawk mascot trying to sell 10 nights of “unadulterated excitement” to fans. If you’ve had a rough patch with your first love, the Hawks invite you to start a new relationship — with a new favorite team.

Atlanta’s not new to pushing the envelope, as with its Tinder-themed “Swipe Right Night” last season. New Hawks fans just have to hope their old teams don’t find out.

Thumbnail photo via Twitter/@ATLHawksCheer