The Atlanta Hawks are at it again with ticket promotions, this time asking NBA fans to be unfaithful to their favorite teams.

The promo, parodying hacked adultery website AshleyMadison.com, features soft-spoken pillow talk and the team’s Harry the Hawk mascot trying to sell 10 nights of “unadulterated excitement” to fans. If you’ve had a rough patch with your first love, the Hawks invite you to start a new relationship — with a new favorite team.

Atlanta’s not new to pushing the envelope, as with its Tinder-themed “Swipe Right Night” last season. New Hawks fans just have to hope their old teams don’t find out.

Thumbnail photo via Twitter/@ATLHawksCheer