REI’s Opt Outside Idea Is A Much Better Way To Spend Your Black Friday

Why would you choose to be stuck in a crowded department store aisle when you could be outside, breathing in fresh air and enjoying nature?

That’s REI’s stance, and CEO Jerry Strizke is backing it up by closing the company’s stores Nov. 27 — Black Friday — so its employees can enjoy the day outdoors. Sports fans, it’s time to #OptOutside.

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