The storylines outside the octagon leading into UFC 194 are almost bigger than the fight itself.
UFC played on that hype in its newest promo for the Conor McGregor vs. Jose Aldo title fight scheduled for Dec. 12 at MGM Grand Garden Arena in Las Vegas.
The song in the background is Jay-Z and Kanye West’s “No Church In The Wild,” but the selected lyrics tell the story: “What’s a mob to a king? What’s a king to a god? What’s a god to a non-believer who don’t believe in anything?”
McGregor and Aldo, of course, boast egos the size of North America and would each argue that they’re the king or god on any respective day.
Ultimately, the featherweight title up for grabs is the only one that matters, and this commercial has us even more excited for the bout than before.