Tom Brady is doing big things these days, both on and off the field.

The New England Patriots quarterback is gearing up for another showdown with Peyton Manning in Sunday’s AFC Championship Game against the Denver Broncos. But Brady made time Wednesday to make a major announcement: He’s launching a new website.

Introducing: http://www.tb12sports.comAs you may know, I’m pretty passionate about taking care of my body to help sustain my…

Posted by Tom Brady on Wednesday, January 20, 2016

Brady’s “TB12 Sports” venture is dedicated to the 38-year-old’s recently publicized passion of achieving “peak performance” through personalized workouts and a rather extreme diet. His newly-launched site focuses on the former, giving users a glimpse into the method he relies on to stay at the top of his game.

Of course, Brady also is using his new endeavor to earn a little extra money: The site includes a “TB12 Store”, where shoppers with especially deep pockets can purchase everything from TB12 hats and T-shirts to customized fitness gear like the TB12 Shoulder Performance Kit (only $160!).

We’re glad Brady got this announcement out of the way now, so he can return his attention to reaching peak performance at Sports Authority Field at Mile High on Sunday.

Thumbnail photo via Patriots quarterback Tom Brady launches his own website