Peyton Manning decided to drink Budweiser after leading the Denver Broncos to victory over the Carolina Panthers in Super Bowl 50 because he likes the beer; not because he likes the money (that the beer makers never gave him).
That was Budweiser’s take on Manning’s postgame interview with CBS’ Tracy Wolfson, in which the quarterback said he planned to “drink a lot of Budweiser tonight” in celebration of his second, and perhaps final, Super Bowl title.
Manning’s Budweiser moment raised eyebrows, as many assumed Anheuser-Busch InBev paid the Broncos quarterback handsomely for the shoutout. Budweiser and its marketing communications head Lisa Weser refuted those assumptions.
Most took Budweiser at face value, but it turns out Manning has business links with the so-called “King of Beers.” Citing Beer Business Daily, Mashable reported Sunday that Manning owns shares in Anheuser-Busch distributorships in Louisiana, his home state.
We can conclude that nothing comes free in this world — espci
Thumbnail photo via Matthew Emmons/USA TODAY Sports Images
Peyton Manning's Budweiser shout-out unplanned, AB says.
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