April 28, 2016 — NESN announced today that the Chevy Dealers of New England will be the exclusive presenting sponsor of the Emmy Award-winning dining and lifestyle show “Dining Playbook.” Hosted by Billy Costa (@BillyCosta) and Jenny Johnson (@JennyJ33), NESN’s “Dining Playbook” now is in its third season providing fans a sports-themed look at the New England food and dining scene.
“Dining Playbook” features celebrity chefs and local professional athletes from the Boston Red Sox, Boston Bruins, New England Patriots, Boston Celtics and New England Revolution along with dining options, restaurant reviews and cooking demonstrations from throughout the region. Each episode of the weekly program premieres Saturday mornings at 9 a.m. ET with encore presentations on Sundays at 9 p.m. and Fridays at 5 p.m.
“We are delighted to be part of this award-winning lifestyle program,” Michael Watson, President of the New England Chevy Dealers, said. “Jenny Johnson and Billy Costa are established taste makers that fit in well with Chevy’s new look and style.”
“Our partnership with the Chevy Dealers of New England allows us to inform and engage viewers in unique and compelling ways,”Jenny Johnson, Co-Executive Producer and Host of “Dining Playbook,” said. “Chevy has put a lot of thought on how to get viewers to take a closer look at what they’ve done with their brand. We are excited that they chose our show to be part of their strategy.”
“NESN has done a great job helping make the Chevy Silverado the best-selling truck in New England,” Watson added. “With our sponsorship of ‘Dining Playbook’ we hope to build on that success and shatter perceptions about our newly redesigned vehicles like the new Chevy Malibu.”
As the presenting sponsor of “Dining Playbook,” Chevy Dealers of New England will receive in-show branding, unique product integrations, Chevy-branded tune-in promos during NESN’s Red Sox and Bruins games, outdoor signage, and digital & social media presence. The Chevy Dealers of New England also will receive prominent exposure during the Dining Playbook Gala in November 2016.
NESN consistently has been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the ninth-Most Valuable Sports Business Brand in the world. NESN.com is one of the Top 15 sports web sites in the U.S. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).
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