NBA Jersey Ads Approved By League, Will Debut In 2017-18 Season

It’s official: NBA jersey ads are coming.

The league on Friday announced that beginning in the 2017-18 season, teams will be allowed to wear 2 1/2 inch-by-2 1/2 inch sponsorship patches on the front of their game jerseys.

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” NBA commissioner Adam Silver said in a statement. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

A Nike logo also will be added to the front of each jersey when the NBA switches over from adidas in 2017, according to a league release. The sponsorship patch will be positioned on upper-left chest, with the swoosh appearing on the upper right.

Here’s an example of what the Boston Celtics’ jerseys might look like two seasons from now:

Boston Celtics guard Isaiah Thomas

Jersey sponsorships will be sold through the individual teams, which can choose whether or not to use the walking billboards on the retail versions.

Thumbnail photo via Bob DeChiara/USA TODAY Sports Images
Photoshop via


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