Jessica Gelman, Kraft Analytics Group Driving Data Innovation In Sports

[youtube https://www.youtube.com/watch?v=cZHSkIc_eMg&w=640&h=360%5D

Jessica Gelman, CEO of Kraft Analytics Group and founder of the MIT Sloan Sports Analytics Conference, is at the forefront of trends and developments in the sports analytics industry.

Kraft Analytics Group, or KAGR, is a standalone technology company focused on data management, advanced analytics and strategic marketing in sports and entertainment. KAGR helps organizations collect and understand data, all the while developing strategies to better run businesses.

NESN.com’s Rachel Holt, in conjuction with SportTechie.com, recently sat down with Gelman at Gillette Stadium in Foxboro, Mass., to discuss KAGR’s growth and mission, and you can watch the interview in the player above.