If the Golden State Warriors weren’t the NBA’s most popular team before free agency, they probably are now after signing superstar Kevin Durant.
Becoming a partner with a team that boasts this level of popularity isn’t cheap, as ESPN’s Darren Rovell recently outlined in an article about jersey ads that are coming to pro basketball in the near future.
“The Golden State Warriors are asking for $15 million to $20 million per year for the rights for a company to put its logo on their jersey starting in the 2017-18 season, sources told ESPN,” Rovell wrote.
He also noted that it’s “believed” no other team is asking this much for jersey ad rights.
This is hardly a surprise.
Golden State will be on national television quite a bit next season, and the Warriors will be a hot topic of national conversation regardless of how well they’re playing.
The NBA also is a global brand, and the Warriors currently are the face of it. That must be enticing to marketing executives of top companies.
Thumbnail photo via Kyle Terada/USA TODAY Sports Images
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