Anyone who’s ever played “Tecmo Bowl” knows that Bo Jackson is one of the greatest video game forces of all time.

The former NFL running back was virtually unstoppable in the classic Nintendo game. Like, you couldn’t tackle him. At all.

Jackson’s dominance in the game was captured in this viral video that has more than 2 million views on YouTube.

Kia decided to center its latest commercial around that “historic” run by having the real-life, modern-day Jackson “reprise” his role showcasing the Sorento.

Credit where it’s due, that’s an incredible commercial.