Charlotte Hornets guard Kemba Walker began his NBA All-Star campaign with the help of an alter ego, “Walker, Charlotte Ranger.”

The star guard was left off the 2016 All-Star team in the midst of a career season. So, Walker and the Hornets are unleashing a social media campaign based on the famed television show, “Walker, Texas Ranger,” which starred Chuck Norris.

Take a look at the premiere video of “Walker, Charlotte Ranger.”

Walker is averaging a career-best 22.6 points per game while leading the Hornets to a 17-13 record and first place in the Southeast Division.

The Hornets are helping their sheriff in his quest for his first All-Star nod.

Voting for the 2017 NBA All-Star game began on Christmas and ends Jan. 16.

Thumbnail photo via Derick E. Hingle/USA TODAY Sports Images