Super Bowl LI Commercials Live: Rob Gronkowski, Kia Strike Gold

There were laughs, tears and some puzzled looks but that’s par for the course for Super Bowl commercials. Which ones were the best? You be the judge.

9:41 p.m.: Remeber Spuds Mackenzie? Well, he’s back in the new Bud Light ad, sort of.

9:37 p.m.: When an aspiring chef runs into a common problem (Jason Statham blowing up his restaurant), Wix is there to help.

9:31 p.m.: T-Mobile’s spoof of “50 Shades of Grey” sees Kristen Schaal have a little too much fun with overages.

8:56 p.m.: Another shot at President Donald Trump, but this one wasn’t all that subtle. It’s A 10 Hair Care is here to save America from “four years of bad hair.”

8:55 p.m.: Kia and Melissa McCarthy teamed up to try and save the world in one of the best spots so far.

8:45 p.m.: Budweiser’s much talked about “Born The Hard Way” hit the air.

8:40 p.m.: Snickers commercials normally are fan favorites during the Super Bowl, and this year their 30-second spot was live and starred Adam Driver. It was a little odd, to say the least.

8:39 p.m.: Audi’s Super Bowl commercial was an intense ad that focused on progress and emphasized equal pay for equal work. An important message on the biggest platform. Well done, Audi.

8:32 p.m.: What a halftime show from Lady Gaga.

The NFL’s new “Super Bowl Baby Legends” commercial was a great way to get us ready for the second half kickoff.

8:15 p.m.: Tax season is upon us and even Humpty Dumpty has to file in this Turbo Tax ad.

8:06 p.m.: The first half was fairly lopsided as the Atlanta Falcons lead the New England Patriots 21-3 at the break. But, Yellow Tail wine got the commercials back on track with their spot that included a kangaroo DJ’ing a rooftop party. “Wanna pet my roo?” Need we say more?

7:31 p.m.: Febreeze hit a home run with their “Halftime Bathroom Break” ad. Deep down all of us have this in common.

7:18 p.m.: Christopher Walken giving his rendition of NSYNC’s “Bye Bye Bye” alongside former member Justin Timberlake? Well done, Bai.

7:14 p.m.: It’s a bummer that Patriots tight end Rob Gronkowski isn’t suiting up for Super Bowl LI, but he made a Super Bowl appearance anyways.  Gronk showed his moves alongside pop star Justin Beiber and Terrell Owens in this hilarious T-Mobile ad.

7:09 p.m.: The game hasn’t had a lot of fireworks, but how about the trailer for the new Pirates of the Caribbean movie?

7:01 p.m.: GoDaddy’s entry came in early and it’s certainly not as entertaining as their previous endeavors.

6:55 p.m.: Skittles gave us our first “what the heck was that” moment of Super Bowl LI with this commercial that incorporates a beaver at the end. We guess all creatures enjoy the taste of the rainbow.

6:47 p.m.:  It’s early but we are off to a good start after the first break as Avocados From Mexico came in with a shot at Pittsburgh Steelers wide receiver Antonio Brown’s Facebook Live fiasco.

6:12 p.m.: It’s almost time for Super Bowl LI.

So, while the New England Patriots and Atlanta Falcons battle for the Lombardi Trophy, we’re glad you’re tuned into NESN.com for the really important aspect of Super Bowl Sunday: the commercials.

There will be laughs, tears and more than a few puzzled looks, so be sure to keep it here for the best, worst and inexplicable of the multi-million dollar Super Bowl commercials.

Thumbnail photo via Matthew Emmons/USA TODAY Sports Images

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