Cue ‘Brass Bonanza’: Hurricanes Finally Embracing Hartford Whalers Legacy

The Carolina Hurricanes’ new owner might be ready to party like it’s 1997.

Tom Dundon revealed Tuesday night during his appearance on ESPN radio in Raleigh, N.C., that the Hurricanes are considering playing games in Hartford Whalers throwback uniforms and selling branded merchandise of the franchise’s former brand. Carolina relocated from Hartford, Conn., in 1997, but the Whalers maintain a place in the hearts of fans in their new home and around the NHL.

Hurricanes fans sometimes wear Whalers gear to home games at PNC Arena, and Hartford’s famed fight song, “Brass Bonanza” even blared on the loudspeakers in Carolina recently.

Dundon wants to capitalize on that nostalgia.

“I think that’s an unbelievably good look,” Dondon told ESPN. “I love it. I think we should have a store that sells that Whalers merchandise online. I think we should explore playing games in that jersey and selling that gear. It’s part of the legacy.”

The Hurricanes and the NHL jointly own the Whalers trademark, and Dundon is confident the league won’t stop him from playing up his team’s Hartford heritage in the future.

“I just like cool stuff,” Dundon was quoted as saying. ” If we don’t (revive Whalers merchandise), it will mean something went wrong (behind the scenes).”

Thumbnail photo via James Guillory/USA TODAY Sports Images

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