Kia Explores Forte, Lamborghini Aventador’s ‘Growing Rivalry’ In New Ad

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Car makers love nothing more than a good attack ad, as long as they’re not on the receiving end of it. We doubt Lamborghini will be too upset at Kia over its new commercial, however.

Kia released a two-minute ad for the new Forte on Monday, and it offers some sound advice for anybody who might be struggling to decide between the Korean sedan one of its main “rivals”: the Lamborghini Aventador.

Although the comparison took place at a race track, Kia gave its four-door compact the advantage by addressing everything about the two cars except their lap times. Right off the bat, for example, Kia points out that unlike the mid-engined Aventador, the Forte has doors that open outward “like doors, real doors.”

We understand that the 2018 Stinger GT has proven that Kia knows how to make a performance car, but it still has a ways to go before it can go toe-to-toe with Lamborghini’s V-12-powered halo car.

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