9:47 p.m.: Peyton Manning had to get back to the Super Bowl somehow, right? The legendary quarterback leads Universal Studios’ hilarious spot that sees Manning tackle Harry Potter World, Jurrasic Park and everything else the theme park has to offer.
9:46 p.m.: Coca-Cola’s 12th consecutive year advertising during the Super Bowl results in “The Wonder of Us,” which touts diversity and inclusion by stating, “there’s a Coke for everyone.”
9:38 p.m.: Amazon already is trying to take over the world, so it only makes sense that they have one of the best Super Bowl ads.
9:27 p.m.: Groupon and “Girls Trip” star Tiffany Haddish delivers one of the clear winners of Super Bowl Sunday that sees an evil, rich man get punished for hating local businesses.
9:22 p.m.: The NFL and the New York Giants now are the leader in the clubhouse after Eli Manning, Odell Beckham Jr. and the Giants’ offensive line did their own rendition of “Dirty Dancing.”
9:12 p.m.: Are you ready for war? The new trailer for Marvel’s “The Avengers: Infinity War” debuted. You won’t want to miss it.
9:01 p.m.: The trailer for the second season of HBO’s smash hit “Westworld” hit the air, and we’ve already got the popcorn ready.
9:00 p.m.: In KIA’s 74-second ad, Aerosmith’s Steven Tyler has the need to feel young again. So, he hops in the 2018 Stinger and flys backward on the track, and in time, to greet his adoring fans as a young rock star once again. You won’t want to miss a thing.
8:51 p.m.: Budweiser dropped one of the more controversial ads during Super Bowl LI, but this year’s edition is simple and heartfelt, focusing on the beer maker’s contributions to places that have been hit by natural disasters.
8:50 p.m.: We’re not sure if you’ve heard, but Marvel’s “Black Panther” is one of the most-anticipated superhero movies in recent memory, as it has been outperforming all superhero movies in pre-release ticket sales. So Lexus decided to jump on the hype train by creating an action-packed ad with star Chadwick Boseman.
8:33 p.m.: John Krasinski as Tom Clancy’s Jack Ryan? Sign us up.
8:19 p.m.: Pepsi’s “This is the Pepsi” spot attempts to reconcile the differences between generations with the help of Kyrie Irving’s “Uncle Drew,” Brittney Spears, Cindy Crawford and Jeff Gordon.
8:13 p.m.: Yellow Tail Wine once again hit a home run with its Super Bowl ad buy.
8:02 p.m.: Chris Hemsworth and Danny McBride starred in Australia’s latest tourism commercial. It’s one of the first-half winners
7:46 p.m.: Keanu Reeves surfing on a motorcycle for 40 seconds? Probably a good use of Squarespace’s money.
7:31 p.m.: Dodge used a speech from Dr. Martin Luther King Jr. to try and sell trucks. Interesting.
7:27 p.m.: WeatherTech’s quick 30-second ad appears to be one of 2018’s politically-charged commercials, as the clip focuses on the company’s decision to build its factory in the United States of America.
7:21 p.m.: Avocados From Mexico was one of the big winners during Super Bowl LI, and they hit it big again Sunday. After a bubble-dome community breaks into chaos when they realize the tortilla chips have been left outside, one savvy citizen stops the riot by noting avocados are great in plenty of ways, not just with chips. The peace doesn’t last, however.
7:17 p.m.: Have no fear, “The Bud Knight” is here. Bud Light’s Super Bowl spot open on the continuation of the battle ad that’s recently been airing. “The Bud Knight” shows up and everyone hopes the day is saved, but unfortunately, he just came to purchase a 12-pack at the local convenient store. Oh, and of course, there is a “dilly, dilly!”
7:11 p.m.: Dwayne “The Rock” Johnson’s latest movie “Skyscraper” looks exactly how you’d expect.
7:10 p.m.: We have a winner. If you’ve ever wanted to see Peter Dinklage, famous for his role as Tyrion on “Game of Thrones,” and Morgan Freeman have a lipsync battle then today is the day for you. Dinklage unleashed some Busta Rhymes before Freeman busts out Missy Elliott’s “Get Your Freak On” in the Doritos/Mountain Dew collaboration.
6:54 p.m.: As we all expected, if the red M&M was a human, it would be Danny DeVito.
6:45 p.m.: Are you ready to return to a galaxy far, far away? Disney released the first trailer for the “Star Wars” spinoff “Solo: A Star Wars Story.”
6:43 p.m.: A few very intelligent robots bully their creator into switching from Verizon to Sprint in the mobile carrier’s 90-second spot. Paul, also known as the “Can You Hear Me Now?” guy, also briefly makes an appearance.
6:25 p.m.: We have the first epic trailer drop of Super Bowl Sunday. “Jurassic World: Fallen Kingdom” debuted its second trailer right before kickoff and it looks great.
6:00 p.m.: It’s almost time for Super Bowl LII.
So, while the New England Patriots and Philadelphia Eagles battle for the Lombardi Trophy, we’re glad you’re tuned into NESN.com for the really important aspect of Super Bowl Sunday: the commercials.
There will be laughs, some puzzled looks and probably some cute animals, so be sure to keep it here for the good, bad and inexplicable of the multi-million dollar Super Bowl commercials.
