Tom Brady’s fierce competitiveness has no bounds.

While Brady usually manifests his passion and will to win on the football field, the New England Patriots quarterback translated these traits to a new arena Monday night.

During an appearance on CBS’ “The Late Show with Stephen Colbert,” Brady and Colbert squared off in a beer-chugging competition, and TB12 took it as seriously as an NFL game on a Sunday afternoon.

Check this out:

It’s hard not to notice that Brady released an emphatic “That was good!” after the fact, a sign that the five-time Super Bowl champion probably doesn’t get to enjoy a cold one as much as he’d like to.

Who knows, maybe Brady and his team will develop a beer that’s acceptable under the TB12 diet.