Sorry, golf fans: You’ll have to wait at least another year to see The Masters stop taking itself so seriously.
Augusta National Golf Club will eject anyone who yells “dilly dilly” during the 2018 Masters Tournament, Bunkered’s Bryce Ritchie reported Monday. The popular phrase is one of purportedly many sayings that fans will be barred from uttering during the prestigious event in Augusta, Ga.
(No, you’re not the only ones wondering if “mashed potatoes” also made the list.)
So, what gives?
For those of you unaware, “dilly dilly” rose to popularity thanks to its usage in medieval-styled Bud Light commercials that first appeared during the fall. Most people don’t know what it means, they just yell it because, well, it’s kind of fun to be goofy sometimes.
Oh, the horror.
Even if you take the saying at it’s most literal, then The Masters still comes out looking very un-dilly.
Merriam Webster defines “dilly” as an “obsolete adjective meaning ‘delightful.’ ” Furthermore, the Oxford English Dictionary says the word connotes “an excellent example of a particular type of person or thing.”
Sounds pleasant to us.
The meaning of “dilly dilly” obviously has evolved, thanks in large part to its association with beer. Still, it’s not like the saying means something even remotely offensive.
“The dictionary definition of the word differs from our definition slightly, but to us, it was a sort of medieval form of ‘cheers,’ ” Andy Goeler, vice president of Bud Light, told Thrillist in January. “The phrase has taken on a life and a meaning of its own, thanks to fans of the commercials — and we’re more than happy to just be along for the ride.”
So, to recap: Alternative forms of “delightful” and “cheers” are no bueno at The Masters. Also, it’s probably safe to wonder if beer itself soon will be banned from golf’s holy grail.
But hey, at least Tiger’s back.