Dressing like Bill Belichick won’t win many popularity contests outside New England.

A doppelganger of the New England Patriots head coach attended the Memphis Grizzlies vs. Milwaukee Bucks game Thursday night at FedExForum. Belichick-lite didn’t just look the part. He dressed it, too, sporting a Patriots hooded sweatshirt with the sleeves cut off.

Belichick’s lookalike initially gained notoriety inside the Grizzlies’ arena thanks to the jumbotron operator’s one-two punch: first University of Tennessee and NFL legend Peyton Manning appeared on the big screen, drawing a raucous ovation, according to The Memphis Commercial Appeal’s Jason Munz. The jumbotron operator then showed Belichick-lite, prompting a predictable response from the locals.

Belichick’s doppelganger then tv-bombed a segment of the Grizzlies broadcast on FOX Sports Southeast.

The Grizzlies will visit the Boston Celtics on Friday. Belichick’s lookalike certainly would receive a warmer welcome if he shows up at TD Garden.

The real Belichick will lead the Patriots against the Kansas City Chiefs on Sunday at Arrowhead in the AFC Championship Game.

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Thumbnail photo via Jim Brown/USA TODAY Sports Images