Decoldest Crawford capitalized on his name, image and likeness better than anyone has thus far and now SOS Heating and Cooling has the best marketing team in Nebraska.
Crawford, a three-star wideout who is entering his freshman year with the Nebraska Cornhuskers, took part in a hilarious commercial with the Omaha-based HVAC company. SOS Heating and Cooling announced their partnership with Crawford last month.
It made for a rather comical play on words with Decoldest as the NIL star of the show, and has since gained national traction.
You can watch it here:
Crawford originally committed to play at LSU before decommitting in December 2021 and signing with the Cornhuskers less than two weeks later.
The NCAA implemented a policy allowing all incoming and current student-athletes opportunities to earn money from NIL deals earlier this summer.