Celtics Guard Receives Another NBA End-Of-Season Award

Boston Celtics guard Jrue Holiday continues to be a big winner during NBA award season.

The NBA announced Tuesday that Holiday was named the 2024-25 NBA Social Justice Champion and will receive the Kareem Abdul-Jabbar Trophy. The league will also donate $100,000 to the Jrue and Lauren Holiday Social Impact Fund.

Holiday beat out fellow finalists Bam Adebayo, Harrison Barnes, Chris Boucher and CJ McCollum for the honor. Holiday joins Karl-Anthony Towns, Stephen Curry, Reggie Bullock and Carmelo Anthony, who previously won the relatively new award.

Holiday’s pursuit of social justice and advancement of Abdul-Jabbar’s life mission to strive for equality in all facets was illustrated through the work done by his foundation. The JLH Fund has handed out over $5.3 million in grants since it was started and Holiday this year helped coordinate resources for those impacted by the 2025 Los Angeles wildfires.

Holiday and his wife also enacted change in the city of Boston by creating the Boston Creator Incubator + Accelerator program in partnership with Boston Xchange, which was founded by Celtics teammate Jaylen Brown. The initiative gives grants to Boston-based creators and entrepreneurs from underrepresented communities.

“Since entering the league, Jrue Holiday has dedicated himself to helping others in their times of greatest need and pursuing a more just society for all,” NBA Deputy Commissioner and chief operating officer Mark Tatum in a statement. “The selflessness that defines his game is even more evident in the work he and his wife Lauren do off the floor to create more opportunities for a generation of youth who might have otherwise been overlooked.”

Holiday also took home the 2024-25 NBA Sportsmanship award for the second time in his career last week. He was the first member of the Celtics to ever receive the honor.

The Celtics will look for Holiday to make the same impact on the court in Game 2 of the Eastern Conference semifinals that he does off of it. Holiday scored 16 points to go along with six rebounds and three assists in Boston’s Game 1 loss.