Roman Anthony’s MLB Debut Sets Record For Highest Streaming Audience On NESN 360

NESN, New England’s premier sports network, announced Tuesday that its direct-to-consumer streaming platform, NESN 360, established a new record for highest unique audience for any live event during Roman Anthony’s highly anticipated debut for the Boston Red Sox on Monday night.

The total audience was 18% higher than the previous record for NESN 360, set on Red Sox Opening Day this season — which had eclipsed a Bruins playoff game in spring 2024. Additionally, more than 80% of all NESN 360 subscribers tuned in at some point to see the first game for MLB’s top prospect.

The record extends the early-season interest in the Red Sox on NESN 360, which has had an average, per-game streaming audience increase of nearly 150% from 2024 and a 68% increase in subscribers YOY. All of the marks arrive on the heels of awards NESN has received in June, including being named Regional Sports Network of the Year by Cynopsis and winning four regional Emmy Awards.

“What an exciting night for the Red Sox and Red Sox fans,” said David Wisnia, NESN CEO. “We’re thrilled with the strong start to the season on streaming and even more excited about what’s ahead, especially with the energy and excitement the team’s young players are bringing to the game.”

In addition to the above, Anthony’s MLB debut included:

— 75% higher unique viewers than the 2025 season average to date on NESN 360, through June 6

— Highest minutes per unique viewer in 2025, 22% higher than the season average through June 6

— Most advertising impressions sold and served for a Red Sox game

The Red Sox continue their series against the Tampa Bay Rays on Tuesday and Wednesday, before welcoming the New York Yankees to Fenway Park on Friday for the first time this season and the first of a three-game series.

Fans can stream NESN via direct subscription or with their TV provider by visiting www.NESN360.com.

About NESN
NESN is consistently one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere, on any device on the NESN 360 app via direct subscription or TV authentication. The network is also distributed nationally as NESN National. NESN’s free ad-supported streaming (FAST) channel, NESN NATION, offers 30+ hours of weekly live and original programming, including exclusive sports content, interviews, and behind-the-scenes features, available on Samsung TV Plus, Prime Video, Roku, LG, Twitch, Plex, and TCLtv+. NESN.com is one of the country’s most visited sports websites with dedicated digital video production and always-on news coverage. NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in the Greater Boston community. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).