Might the Washington Commanders be headed for another rebrand?

According to trademark attorney Josh Gerben, the U.S. Patent and Trademark Office has denied Washington’s trademark application for the name “Commanders.”

The reason for denial includes the existence of a similar trademark for “Commanders’ Classic,” an annual college football game between Air Force and Army, as well as pending trademark applications filed by an individual named Martin McCauley. McCauley has filed trademarks for “Washington Space Commanders,” and “Washington Wolf Commanders,” per profootballtalk.

As Gerber notes, the organization can either battle the matter legally or try to negotiate. While McCauley has promised to give the team rights to use the pending trademarks, it remains to be seen if Washington’s new owner will opt for a complete rebranding effort and steer clear from all things associated with the Commanders’ former owner, Dan Snyder.

FanDuel Sportsbook currently has the Commanders at +300 odds to make the postseason. 

Thumbnail photo via Geoff Burke-USA TODAY Sports

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