Linsanity isn't just a basketball thing anymore.
MSG and the New York Rangers appear to be trying to capitalize on New York City's love affair with Jeremy Lin in a recent newspaper advertisement casting Henrik Lundqvist as "Linqvist."
The ad for MSG, that broadcasts both Rangers and Knicks games, ran on Thursday and continues the time-honored tradition of Lin-related puns. This time, it's a play on words with the Rangers goaltender's last name.
Check out the ad for yourself below.
Photo via Twitter/@DanSummers12