MSG’s New York Rangers ‘Linqvist!’ Ad Taps Into Jeremy Lin’s ‘Linsanity’ With Henrik Lundqvist (Photo)

Linsanity isn't just a basketball thing anymore.

MSG and the New York Rangers appear to be trying to capitalize on New York City's love affair with Jeremy Lin in a recent newspaper advertisement casting Henrik Lundqvist as "Linqvist."

The ad for MSG, that broadcasts both Rangers and Knicks games, ran on Thursday and continues the time-honored tradition of Lin-related puns. This time, it's a play on words with the Rangers goaltender's last name.

Check out the ad for yourself below.

Photo via Twitter/@DanSummers12